In the following thirty days, find out how to export your beverages to Mexico.

In the following thirty days, find out how to export your beverages to Mexico.

In brief:

Find out how to export drinks to Mexico. Make use of Retailers, distributors, and importers from Mexico are always searching for new beverages to bring into their country and market. All you have to do is locate them and inform them about your offerings. The remainder will be handled by them.





Key words:

Sell in Mexico, Mexico, Ship to Mexico, Mexican beverage, Mexican energy drink, Mexican new age beverage, Mexican beverage The beverage sector includes Big Cola, Red Bull Mexico, Monster Mexico, Rock Star Mexico, and soda.





Article Text:

Copyright in 2005 Jorge Olson

It's now simpler than ever to sell beverages to Mexico. The world's top importer of US goods is Mexico. All kinds of goods, such as soda, wine, energy drinks, beer, water, flavored water, and spirits, are necessary.

Mexico offers the best export prospects for all US beverage companies, regardless of size. It possesses every component of a fantastic client. Its excellent infrastructure includes ports and highways that allow truckloads of goods to be shipped, a large number of beverage distributors that supply grocery and convenience stores, and more than 500,000 stores across Mexico that are eager and able to purchase new goods.

Furthermore, Mexico is among the nations that consumes the most beverages globally per inhabitant, including beer, soda, flavored water, and energy drinks.

Just $147,000,000 worth of beverages are shipped from the United States to Mexico annually, making up a small portion of all exports to that country. This indicates a $2 billion dollar beverage trade deficit.

Mexicans travel to the United States in search of goods rather than waiting for a call from a salesperson because they are so ready to buy. They go to numerous US businesses, organizations, and trade exhibitions. Whenever someone from Mexico comes to San Diego, they always want to talk to me about where they can get products of various kinds to export.

Who is in the market for new drinks? mostly big retailers and wholesale distributors. Most of the time, they will purchase truckloads of beverages and export them to Mexico on their own, taking care of the shipping, imports, and tariffs. They are searching for beverages to sell in retail establishments or to other distributors in Mexico.

For what reason do they act in this way? Why do they want to purchase US drinks so badly? It's simple: they want to be the first to carry a new American beverage and they don't have any Mexican-made products that they can sell. They are aware that they can quickly amass large sums of money if they are the first to market with a new product. They simply replenish their customers' shelves and refrigerators after that.

How do I begin exporting to Mexico? is the main query I get from my consulting clients.

You can choose to export passively or actively to Mexico. You can pursue the business or wait for them to find you—trust me, if your product is good, they will ultimately find you.

---Silent Methodology---

Making sure that Mexican businesspeople can find you is the passive method to gaining business. Here are some strategies for getting in touch with exporters:

-Ensure that your items are displayed at US trade exhibitions. You don't have to go; perhaps a broker you work with or a customer of yours sells at trade exhibitions.

-Ensure that every product and sales material has an email address and an international phone number (not just a toll-free number in the USA). This covers your brochures, business cards, product labels, and website.

-Assess the necessary data beforehand. Make sure you are aware of your overseas pricing in advance. Usually far less than your US price, especially if they'll cover the shipping and export duties. All of the product details, such as weight, size, case or pallet count, are also required.

---Active Strategy---

You must take greater initiative if you want to sell to Mexico and are serious about doing it right away. It can take months or even years for people to find you if you don't have any promotions in the marketplace, so you can't just sit around and hope they do.

Finding out more about your target market should be your first priority. What is the price point of your beverage or a comparable product in Mexico? What is the cost to them of importing and shipping those goods? What are the distributors' and retailers' profit margins? Where might you put your goods up for sale? In Mexico, how many stores are there?

It's time to locate clients when you have developed your pricing plan and gained additional knowledge about your target market. Go to trade exhibits in Mexico, seek out US distributors who are already doing business there, and locate brokers.

Once you have gained some additional knowledge about the Mexican market, you must ascertain the kind of assistance your recently acquired clients will require in Mexico. Do you require store promotion, POS (Point of Sale) materials, sales commissions, or other assistance, or do you have a product that sells itself?

"I just want to sell my beverages in the USA and someone can export it, sell it, merchandise it, and distribute it," is a common statement I hear from consumers. Yes, that is feasible. I've assisted businesses in selling self-serving goods including margarine, mayonnaise, water, and other items. However, if your product is not a famous brand or a "first necessity," you probably need to promote it or offer importers and distributors a very competitive pricing.

Location:

Share :